Products are the atomic, billable units of the platform — each one classified IaaS (infrastructure) or DaaS (data). Pick a solution and these assemble for you, or compose them directly into your own.
IaaS gives you the machinery that runs a pipeline. DaaS gives you the verified data that flows through it. Use one, or both — they're built to work together, and they're metered the same way.
Ingest signals, resolve them against the identity and activity graphs, and activate the result to any destination — operated as a service, at real-time scale.
Ingestion → Graphing → ActivationTransform any input signal into a verified identity output, one record at a time. Pull exactly what you need — email, phone, address, hash — on demand, billed per record.
From any source → To any destinationA Product is the atomic billable block. One or more compose a Solution above it; each emits a Usage event below it — a match, and any data microtransaction it triggers. You choose solutions; you're billed at usage; products are the layer that connects them.
Every IaaS product belongs to one of four stages. Together they form the path a signal takes from capture to activation — each product a metered match.
Real-time signal capture at the edge — anonymous visitors, inbound callers, app events, form fills. One lightweight tag ingests the moment a user engages.
Match captured signals against the User Identity Graph and User Activity Graph to build a single, persistent profile — linking cookies, emails, phones, and behavioral history across sessions and devices.
Score each resolved profile against models and rules, then choose the next best action in real time — the AI/ML layer that fires data microtransactions and triggers the right activation the moment intent appears.
Push verified identity records into any downstream channel or system at the moment of intent — email, SMS, ad platforms, direct mail, warehouses, and AI models — without vendor lock-in.
Each DaaS product is a verified transform — take one input signal, return one output, billed per transaction. They run inside IaaS pipelines, or you can call them directly as microtransactions.
Products don't carry a sticker price — they emit Usage, and Usage is what you pay for. Platform access comes with a monthly minimum; everything beyond runs on per-call rates.
View usage rates & calculatorStart with a solution and let them assemble, or talk through composing your own pipeline.
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