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Overview
OverviewThe platform at a glance Why BituserThe closed-loop advantage How it worksIngesting → Graphing → Activating ArchitectureSignals in, decisions out InfrastructureIdentity & activity graph Built for every teamMarketing, analytics & AI Live activityThe loop in real time
Solutions
Solutions overviewCapture, resolve, activate How a solution is builtProducts, metered by usage Solution typesPipeline & Maintenance Pipeline catalogBrowse by the job Grow first-party dataAnonymous traffic into identity Recover & re-engageReach users who slipped away Activate audiencesPush identity into paid media Enrich profilesAppend verified attributes Power AIIdentity-enriched features Measure outcomesClose the attribution loop Guided discoveryWe'll map the exact pipeline
Products
Products overviewHow the model fits together IaaS — InfrastructureIngesting · Graphing · Activating DaaS — DataFrom any source to any destination
Pricing
Pricing overviewPay only when you activate How pricing worksPlatform minimum, then egress Rate cardPer-product egress rates What a solution costsA worked monthly example Estimate your costModel a month with the calculator
User Data Infrastructure

The essential infrastructure for owning and activating your user data

Bituser is a modern user data infrastructure platform — collect, unify, govern, and activate first-party user data at scale. Built for marketing, engineering, product, and analytics teams who demand control without complexity.

No long-term contracts Pay only on egress 5-minute setup
The market today

The problem has been normalized. It shouldn't be.

Marketers have accepted that most visitors vanish, most callers abandon, and most user data is lost. These aren't benchmarks to aspire to — they're symptoms of broken data infrastructure. Bituser exists to change that.

95%
of website visitors are anonymous
98%
of website visitors abandon
85%
of inbound callers abandon
How it works

Existing pipelines. Just add data.

Bituser plugs directly into your existing stack. Real-time ingestion, intelligent identity resolution, privacy-preserving enrichment, and flexible activation — without vendor lock-in.

01 — Ingesting

Capture every signal

Ingest user signals from websites, apps, mobile, and connected devices in real time. One lightweight pixel captures anonymous visitors and inbound callers the moment they engage — before they leave.

02 — Graphing

Resolve identity

Match signals against the User Identity Graph and User Activity Graph to build a single unified profile per user — linking cookies, emails, phones, and behavioral history across sessions and devices.

03 — Activating

Activate anywhere

Route enriched identity records to any downstream destination — warehouses, analytics tools, marketing platforms, and AI systems — at the moment of intent, without vendor lock-in.

Architecture

Signals in. Decisions out.

Every pipeline runs the same value chain: raw signals enter, get resolved and decisioned into a single identity, and leave as actions in your channels — while every outcome feeds back to make the next pass smarter.

↓ Signals in
Site & app events · CDP / CRM & 1st-party · Inbound calls · Email engagement · Impressions · CTV exposure

Ingesting

Resolve
Cross-device · Cross-channel
Deterministic · Probabilistic

Graphing

Behaviors · History
Identity · Activity
Audience · Portfolio

Decisioning

AI / ML engine
Real-time triggers
Data microtransactions

Activating

Route & act
Suppression · Sequencing
Dynamic content
Decisions out ↓
Audience activation · Lookalike seeding · Frequency & sequencing · Dynamic creative · Channel routing
Infrastructure

User data infrastructure, microservice architecture

Built for scale. Every component is modular and plugs into your existing stack without ripping anything out.

01 · FoundationThe data plane — what we keep

User Identity Graph

A persistent, privacy-safe identity graph linking cookies, emails, phones, and postal records into a single unified profile. The foundation for accurate identity resolution across every touchpoint.

User Activity Graph

Full behavioral history per identity — page visits, call events, session depth, and engagement signals across websites, apps, mobile, and connected devices — all queryable in real time.

User Storage

Serverless-first record storage built on a separation of control and data planes. Engineers configure ingestion rules and compliance guardrails; teams access governed data without touching raw records.

02 · PipelineThe services — what runs on it

Ingesting

Real-time signal capture from websites, apps, mobile, and connected devices. One lightweight pixel ingests anonymous visitor and caller events at the edge with zero friction.

Decisioning

An AI/ML engine that scores resolved identities and chooses the next best action in real time — firing data microtransactions and triggering activation the moment intent appears.

Activating

Route verified identity records into any downstream pipeline — email, SMS, ad retargeting, direct mail, AI models — at the moment of intent. Activating without lock-in across every channel.

03 · AccessData on demand — what you pull

Data as a Service

Pull exactly the data you need via microtransaction. Transform any input signal into a verified identity output on demand. Includes the Avenir Spot Market for real-time data enrichment at scale.

Built for every team

One identity. Every team.

The same user data foundation, surfaced for the people who depend on it — marketing, analytics, and AI.

Know your users deeper. Engage them smarter.

  • AI-driven insights into user behavior, intent, and lifecycle patterns
  • Predictive scoring for churn risk and next-best actions
  • Dynamic audience segmentation across every touchpoint
  • Closed-loop attribution tied directly to revenue outcomes
  • Automated campaign orchestration — no siloed tools
Live identity pipeline
Signal ingested → identity resolvedIngesting
Graph matched → profile unifiedGraphing
Audience scored → segment builtActivating
Campaign triggered → email sent→ Email
Attribution closed → revenue linked→ Revenue

Turn raw signals into strategic insight.

  • Identity-resolved event streams and session stitching
  • User Intelligence and Audience Intelligence dashboards
  • Observability across every pipeline stage
  • Closed-loop attribution analytics tied to revenue
  • Feature Store for DataOps and LiveOps teams
Analytics pipeline
Session stitched → identity resolvedUser Graph
Attribution event → revenue linkedAttribution
Cohort built → audience scoredAudience
Feature extracted → model readyFeature Store
Pipeline observed → anomaly flaggedObservability

Govern user data intelligently. Empower every team.

  • Governed, high-quality feature stores for model training
  • Privacy-preserving enrichment — compliant by design
  • Separation of control plane and data plane
  • Audit trails, version control, zero vendor lock-in
  • Real-time identity context at inference time
AI governance pipeline
Privacy policy defined → enforcedControl Plane
Consent rule applied → compliantCompliant
Feature store built → model readyFeature Store
Identity enriched → inference readyInference
Audit trail generated → versionedGovernance
Products

Two product lines. One identity layer.

IaaS gives you the infrastructure. DaaS gives you the data. Use one or both — they're built to work together.

IaaS

The identity infrastructure layer

Ingest, graph, and activate anonymous visitor signals at scale. The full infrastructure stack, delivered as a service.

IngestingCookie and signal capture at the edge
GraphingIdentity graph construction and linking
ActivatingRoute verified records to any pipeline
DaaS

The data enrichment layer

Transform any signal into a verified identity record. Pull the exact data you need — email, phone, address — via microtransaction.

From any sourceCookie, hash, phone — any input signal
To any destinationEmail, address, hash — any output format
Pay-per-recordMicrotransaction pricing from $0.01/record
Why Bituser

Point solutions own a stage. We own the loop.

Most tools solve one slice — a tag here, an enrichment vendor there, an attribution dashboard somewhere else. The advantage in consumer intelligence doesn't live in any single layer. It lives in the closed loop, where every cycle makes the next one smarter.

01

Collect at the edge

Capture first-party signal across web, app, call, and connected devices — the moment intent appears, not after the visitor is gone.

02

Resolve to one identity

The identity and activity graphs unify fragmented signals into a single persistent profile — the asset point solutions never assemble.

03

Activate anywhere

Route verified records into any channel or model at the moment of intent, with no vendor lock-in and no rebuild.

04

Measure, then compound

Closed-loop attribution feeds outcomes back into the graph. Each pass enriches identity, sharpens activation, and widens the moat.

Collect Resolve Activate Measure Closed loop
Live on the platform

The loop, running right now.

Identity resolution and activation happen in real time, around the clock. Here's the kind of activity flowing through the platform this moment — each event a Solution executing end to end.

Live activity streaming
    Semi-anonymized for privacy · shown on a short delay
    Pricing

    Pay only when you activate.

    Ingesting and graphing your user data is included — you're metered only on egress, when a resolved record activates out to a destination. A monthly platform minimum, then usage on top. No bundles. No waste. No lock-in.

    $1,000/mo platform

    Full platform access — identity graph, storage, and unlimited Ingesting & Graphing included.

    Pay on egress

    Metered only on Activating, from $0.00001/call — and only on successful (OK) results.

    No long-term contracts

    Cancel anytime. No lock-in, no bundles, no hidden fees. Scale up or down as your needs change.

    Stop losing 98% of your visitors.

    Start identifying, verifying, and converting — today.

    Schedule a call