Your media drives visits and calls. Bituser turns the ones that didn't convert into customers you can still win.
Direct response lives on cost per response, and much of the response is lost. Callers hang up without ordering and visitors leave without buying, and the media that produced them is already spent.
Bituser recovers that response on both channels and ties a caller and a visitor to the same person. The same media budget produces more customers, and follow-up reaches people across email, ads, and mail from one record.