Turn anonymous web traffic into addressable, verified audiences synced to your paid media — higher match rates, less wasted spend.
Website Visit → Ad turns anonymous traffic on your site into addressable paid-media audiences in real time. It runs as two infrastructure products in sequence: User from Page recognizes the visitor and resolves their User Agent Instance ID (UAIID) to a hashed identity, then User to Ad matches the identity to your ad platform's audience.
Each product runs its own resolution and draws on the data it needs, so a resolved visitor produces several metered events. You're billed only on OK results — Ingesting, Graphing, and Decisioning are included, and you pay on egress, per event, for what activates.
You activate Products — the IaaS lines below. The DaaS lookups each Product triggers are included with it; they're listed here so the full cost is visible.
| ProductID | Product | Type | UsageID | Usage | OK status |
|---|---|---|---|---|---|
| 8010 | User from Page | IaaS | 921 | Action Page Visit | Success |
| DaaS | 602 | ↳ UAIID to Hash Email | Match | ||
| 8112 | User to Ad | IaaS | 1121 | Use Case Ad | Success |
| DaaS | 579 | ↳ Hash Email to Email | Match |
You switch on Products — the IaaS lines. The DaaS lookups they trigger come bundled; there's nothing separate to activate.
DaaS rates appear so the full cost is visible. On direct API access, where Products aren't bundled, the same rates apply à la carte.
A call bills only on an OK outcome — Success for a Product event, Match when a lookup returns data. No Match and Exception aren't charged. How pricing works →
We'll map it to your stack and the usage you'd expect.