Solutions/Website Visit → Postal
PIPELINEWebsite Visit Postal
Reachable audienceWeb → Direct mail

Append verified postal records to anonymous visitors, opening direct mail as an owned, high-intent channel..

Append verified postal records to anonymous visitors, opening direct mail as an owned, high-intent channel.

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Overview

How it works

Website Visit → Postal turns anonymous traffic on your site into verified postal addresses in real time. It runs as two infrastructure products in sequence: User from Page recognizes the visitor and resolves their User Agent Instance ID (UAIID) to a hashed identity, then User to Postal resolves the identity to a verified postal address.

Each product runs its own resolution and draws on the data it needs, so a resolved visitor produces several metered events. You're billed only on OK results — Ingesting, Graphing, and Decisioning are included, and you pay on egress, per event, for what activates.

Pipeline

Signals in. Postal address out.

Anonymous visitor
IaaSUser from Page
↳ UAIID to Hash Email
IaaSUser to Postal
↳ 8 data lookups
Postal address
Usage & rates

What you activate, and what each event costs.

You activate Products — the IaaS lines below. The DaaS lookups each Product triggers are included with it; they're listed here so the full cost is visible.

ProductIDProductTypeUsageIDUsageOK status
8010 User from Page IaaS 921 Action Page Visit Success
DaaS 602 ↳ UAIID to Hash Email Match
8111 User to Postal IaaS 1111 Use Case Postal Success
DaaS 557 ↳ Phone to DPV Match
DaaS 542 ↳ Address to DPV Match
DaaS 552 ↳ Email to DPV Match
DaaS 575 ↳ Hash Email to DPV Match
DaaS 554 ↳ Email to Name Match
DaaS 559 ↳ Phone to Name Match
DaaS 562 ↳ Address to Name Match
DaaS 577 ↳ Hash Email to Name Match

Activatable units

You switch on Products — the IaaS lines. The DaaS lookups they trigger come bundled; there's nothing separate to activate.

Shown for transparency

DaaS rates appear so the full cost is visible. On direct API access, where Products aren't bundled, the same rates apply à la carte.

OK results only

A call bills only on an OK outcome — Success for a Product event, Match when a lookup returns data. No Match and Exception aren't charged. How pricing works →

Ready to put this pipeline to work?

We'll map it to your stack and the usage you'd expect.

Talk through your use case