Products

The building blocks behind every Solution.

A Product is the buyer-selectable unit — the thing you choose. It contains one or more Features, and each Feature emits the metered Usage you are billed on. Every Product is classified IaaS (infrastructure) or DaaS (data): pick a Solution and they assemble for you, or compose them directly.

PipelineWebsite Visit → Email
composed of
User from Page User to Email UAIID → Hash Email Hash Email → Email
Where a Product sits

One level below the Solution. One above the meter.

A Product is the buyer-selectable unit. One or more compose a Solution above it; inside, each Product holds one or more Features, and every Feature emits the metered Usage below it. You choose Solutions; you are billed at Usage; Products are the layer that connects them.

SolutionPipelineWebsite Visit → Email
ProductUser from PageProductID 8010This page
FeatureAction Page VisitFeatureID 20081
UsageAction Page VisitSUUsageID 921
IaaS and DaaS

The infrastructure, and the data.

IaaS gives you the machinery that runs a Solution. DaaS gives you the verified data that flows through it. Use one, or both — they are built to work together, and both bill only on a Success or a Match.

IaaS · Infrastructure as a Service

The pipeline machinery

Ingest signals, resolve them against the identity and activity graphs, and activate the result to any destination — operated as a service, at real-time scale.

Ingesting → Graphing → Orchestrating → Activating → Sourcing
DaaS · Data as a Service

The verified data

Transform any input signal into a verified identity output, one record at a time. Pull exactly what you need — email, phone, address, hash — on demand.

From any source → To any destination
By service

Five services. Two are metered.

Every pipeline runs the same five services, each defined once on the platform page. Ingesting, Graphing and Orchestrating are included and never metered; Activating and Sourcing are metered, and bill only on a match or a success.

  1. 01

    Ingesting

    Included

    Real-time collection of user actions at the edge.

    See Ingesting products →
  2. 02

    Graphing

    Included

    Structuring activity and identity into the graph: who the user is, what they did, what they're trying to do.

  3. 03

    Orchestrating

    Included

    The rules governing a record in flight, including whether to source.

  4. 04

    Activating

    Metered

    Egress under a use case license, where the result creates value: audiences, messages, system actions.

    See Activating products →
  5. 05

    Sourcing

    Metered

    Acquiring data that is not yet yours.

Sourcing

Sourcing, from any input to any output.

Sourcing acquires data that is not yet yours. A resolution is a verified transform — one input signal in, one output back — metered once per query, on the disposition that answers it. Each renders as a Feature (UAIID — User Agent Instance ID) inside the IaaS Product you select.

FeatureUAIID → Hash EmailFeatureID 80602
FeatureHash Email → EmailFeatureID 80310
FeaturePhone → Email
FeaturePhone → Verified AddressFeatureID 80301
FeatureAddress → Verified AddressFeatureID 80303
FeatureEmail → Verified AddressFeatureID 80304
FeatureHash Email → Verified AddressFeatureID 80305
FeatureEmail → NameFeatureID 80306
FeaturePhone → NameFeatureID 80307
FeatureAddress → NameFeatureID 80308
FeatureHash Email → NameFeatureID 80309
DaaS resolutions are delivered as Features inside the IaaS Product you select. Platform-level ProductIDs exist and are not separately selectable.
Pricing

Products emit Usage. Usage is what you pay for.

Products do not carry a sticker price — they emit Usage. You pay for two things: activating a person to a destination, and sourcing data you don't already have. Each is charged only on a match or a successful result. Everything else is included. A $1,000 monthly minimum applies; your monthly charge is the greater of the minimum or your usage. See every rate on the rate card.

Browse every Product.

Filter by Service, class and role, and open any Product to see the Features it contains and the Usage each one emits.

Know which Products you need?

Start with a Solution and let them assemble, or talk through composing your own.

Schedule a call