A Product is the buyer-selectable unit — the thing you choose. It contains one or more Features, and each Feature emits the metered Usage you're billed on. Every Product is classified IaaS (infrastructure) or DaaS (data): pick a solution and they assemble for you, or compose them directly.
IaaS gives you the machinery that runs a pipeline. DaaS gives you the verified data that flows through it. Use one, or both — they're built to work together, and both bill only on an OK result.
Ingest signals, resolve them against the identity and activity graphs, and activate the result to any destination — operated as a service, at real-time scale.
Ingesting → Graphing → Decisioning → ActivatingTransform any input signal into a verified identity output, one record at a time. Pull exactly what you need — email, phone, address, hash — on demand.
From any source → To any destinationA Product is the buyer-selectable unit. One or more compose a Solution above it; inside, each Product holds one or more Features, and every Feature emits the metered Usage below it. You choose Solutions; you're billed at Usage; Products are the layer that connects them.
Every IaaS Product belongs to one of four Services. Together they form the path a signal takes from capture to activation. Ingesting, Graphing, and Decisioning are included; only Activating is metered, on Success (SU).
Real-time signal capture at the edge — anonymous visitors, inbound callers, app events, form fills. One lightweight tag ingests the moment a user engages.
Match captured signals against the User Identity Graph and User Activity Graph to build a single, persistent profile — linking identifiers, emails, phones, and behavioral history across sessions and devices.
Score each resolved profile against models and rules, then choose the next best action in real time — the AI/ML layer that triggers the right activation the moment intent appears.
Decisioning runs on every resolved profile and is included in platform access.
Push verified identity records into any downstream channel or system at the moment of intent — email, SMS, ad platforms, direct mail, warehouses, and AI models — without vendor lock-in.
A DaaS resolution is a verified transform — one input signal in, one output back. Each renders as a Feature (UAIID — User Agent Instance ID) inside the IaaS Product you select, resolving on Match (MA).
Products don't carry a sticker price — they emit Usage, and only an OK Usage bills. Platform access carries a monthly floor; metered egress and DaaS resolutions run on per-call rates. See them all on the rate card.
View usage rates & calculatorStart with a solution and let them assemble, or talk through composing your own pipeline.
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