Less risk, less waste, and customers who trust you.
Opt-outs live in the tool where they were collected. The next tool never hears about them, so a person who said no in one channel gets messaged in another. That's risk, wasted spend, and lost trust.
Bituser applies suppression in the graph, before anything is sent, and it holds for every destination and every channel you add. Privacy risk goes down and spend stops going to people who asked not to hear from you.